iProspect

How Pearlfinders is helping one of the UK's leading performance marketing agencies to identify when their top prospects are investing

The Client: iProspect UK helps brands maximise their business potential through digital. With the biggest pool of specialist digital talent in the UK, combined with the breadth of a global network, it delivers strategic, integrated performance marketing campaigns that drive business growth. Working with some of the world's leading brands, from GM and Kellogg's to Nokia and Adidas, iProspect has a global presence with 60 offices in 43 countries and is part of the Dentsu Aegis Network.

Head of New Business Scott Mair discusses his use of Pearlfinders: "We use the daily and weekly emails to keep up to speed with industry trends. Pearlfinders provides us with a real-time perspective for our prospecting and the advanced search feature enables us to quickly identify reports relevant to our solutions and focus."

"The service has been invaluable in helping us to build lists for target brands and contacts. We use the insight and data to run targeted campaigns to invite prospects to thought leadership events that we host every few months. The media spend data has also enabled us to be even more targeted based on key areas of spend and to identify at which points in the year brands are investing."