#IWD2018 10 BRANDS LOOKING TO IMPROVE ENGAGEMENT WITH FEMALE AUDIENCES
This week will see the first International Women’s Day since the emergence of the #Timesup, and #MeToo movements and it’s shaping up to be the most celebrated and participated in by brands to date – offering ample opportunity for businesses globally to voice their own support of a major ongoing cultural shift.
In the Pearlfinders Global Index, we predicted that the events of 2017 would further accelerate the 33% increase in brands seeking to improve their messaging to a female audience. This certainly seems to be the case so far this year with many looking to diversify their appeal and in some cases taking their first tentative steps outside their male-oriented comfort-zones.
We’ve profiled 10 major US brands that have each communicated a need to expand their reach beyond their core male audience through female-focused campaigns this year.
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