Trends for 2018

Marketers at SOME OF EUROPE'S top SPONSORS share their predictions

January typically sees a high concentration of reviews, new marketing initiatives and strategic rejigging to prepare for the year ahead - you can read a few of our own predictions for 2018 here.

But what are brand-side marketers expecting? For the latest Pearlfinders briefing, we spoke to five of the UK's biggest spenders to get their take on what 2018 has in store....

Pearlfinders caught up with top sponsorship budget-holders at SSE, Betsson Group, GSK and Cobra Puma Golf to get their take on 2018. 

You can request your free copy of either of these briefings by completing the form below.