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Global


What are the priorities for brands in 2016? How are changing social and economic patterns affecting the real purchasing decisions of CMOs?

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Global


What are the priorities for brands in 2016? How are changing social and economic patterns affecting the real purchasing decisions of CMOs?

The results below are based on Pearlfinders interviews with over 10,000 marketing budget-holders globally. Click on the buttons at the bottom of the page to jump to our results for Europe, Asia and the US. 

Demand for Marketing Disciplines (%) - prev. month comparison

 

Demand for Marketing Disciplines (%) - prev. year comparison

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Europe


What are the priorities for brands in 2016? How are changing social and economic patterns affecting the real purchasing decisions of CMOs?

Europe


What are the priorities for brands in 2016? How are changing social and economic patterns affecting the real purchasing decisions of CMOs?

The results below are based on Pearlfinders interviews with over 5,000 UK marketing budget-holders. Click on the buttons at the bottom of the page to jump to our global overview, or our results for Asia the US. 

Demand for Marketing Disciplines (%) - prev. month comparison

 

Demand for Marketing Disciplines (%) - prev. year comparison

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US


What are the priorities for brands in 2016? How are changing social and economic patterns affecting the real purchasing decisions of CMOs?

US


What are the priorities for brands in 2016? How are changing social and economic patterns affecting the real purchasing decisions of CMOs?

The results below are based on Pearlfinders interviews with over 2,000 US marketing budget-holders. Click on the buttons at the bottom of the page to jump to our global overview, or our results for the UK and Asia. 

Demand for Marketing Disciplines (%) - prev. month comparison

 

Demand for Marketing Disciplines (%) - prev. year comparison

index map.png

Asia


What are the priorities for brands in 2016? How are changing social and economic patterns affecting the real purchasing decisions of CMOs?

Asia


What are the priorities for brands in 2016? How are changing social and economic patterns affecting the real purchasing decisions of CMOs?

The results below are based on Pearlfinders interviews with over 2,000 Asia marketing budget-holders. Click on the buttons at the bottom of the page to jump to our global overview, or our results for the UK the US. 

Demand for Marketing Disciplines (%) - prev. month comparison

 

Demand for Marketing Disciplines (%) - prev. year comparison