Week 2


TUI TRAVEL

MEDIA SPEND: £30.4M (+54%)

Business Challenges:

  • Expanding its portfolio of services to really capitalise on growing demand in its tours, cruises and multigenerational holidays
  •  Tracking how well people are connecting with the new TUI identity following its recent rebrand

Areas of Investment: Considering investment in integrated campaigns, consumer PR, and digital, as well as sponsorship in Cricket, the Arts, Music & Entertainment

Incumbents: MediaCom – Media Planning & Buying / Y&R - Rebranding

Partners & Sponsorships: SkyOne

Marketing Decision Makers:
Head of Marketing, Sarah Ali - Connect →
Head of Brand Activation, Amanda Lakin - Connect →

MORE ON TUI TRAVEL →


TOYOTA MOTOR CORPORATION

MEDIA SPEND: £27.9M (+16%)

Business Challenges:

  • Considering how to offer ‘mobility for all’ in a category where a lot of revolutionising technological features are found solely in luxury models
  • Communicating its emerging tech innovations to be seen as more than just a car manufacturer

Areas of Investment: Looking to build awareness with features in motoring press and tech magazines that will align with its new positioning of mobility, as well as investing in sponsorship that can showcase its technological innovations

Incumbents: The PR Network – PR & Comms, The & Partnership – Media & Advertising
Partnerships / Sponsorships: Olympic & Paralympic Games, IAAF World Championships, Vevo

Marketing Decision Makers:

  • Marketing Director, Andrew Cullis - Connect →
  • Brand & Digital Marketing Manager, Mat Thomas - Connect  

MORE ON TOYOTA →


Week 1


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CARLSBERG (UK)

MEDIA SPEND £6.1M (+44%)

Business Challenges:

  • Looking for a new brand story to engage younger generations on a deeper level
  • Shifting positioning towards a more premium offering through heritage-led messaging

Areas of Investment: Earlier this year was investing in music sponsorships, as well as experiential events and on-trade digital innovation plans to build stronger connections with a younger consumer

Incumbents: Fold7 – Advertising / Initiative - Media

Partnerships / Sponsorships: Live Nation

Marketing Decision Makers:

MORE ON CARLSBERG →

 
 

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