What's keeping the top-spending FMCG brands awake at night?

Based on Pearlfinders' latest conversations with marketers at the UK's top spending FMCG brands - including Revlon, Tetley, Lurpak, Carlsberg, L'Oreal, Kellogg's, FAGE, Cadbury's and Dolmio - it’s clear that many are wrestling with the same big questions. We've identified a few key challenges marketers in this sector are contemplating in 2017, including their thoughts on how agencies can best look to win a slice of their budgets...

Read the article: What's keeping the top spending FMCG brands awake at night?

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