USING LEGITIMATE INTEREST
GDPR brings new accountability and transparency requirements. If you’re relying on Legitimate Interests, you must document your assessment of how these apply to data processing. The precise wording of the regulation you will need to adhere to:
“Processing is necessary for the purpose of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.”
We've produced a guide to conducting the three-part test to assess whether or not Legitimate Interests could be a potential legal grounds to process personal data under GDPR - download PDF
How Pearlfinders can help:-
Following GDPR there will be a legal requirement for all companies to keep accurate data and go through regular minimisation processes. Pearlfinders includes details of over 50,000 decision-makers at the top 2,000 UK companies. All of these are updated on a 90 day rolling cycle, with all individuals being informed that their details are kept every quarter to ensure full transparency.
Pearlfinders provides reasons to connect with brands, making sure you’re only going to be processing data that’s relevant to your role.