bRANDS WORKING WITH INDEPENDENT AGENCIES TO IMPROVE THEIR ONLINE PRESENCE
1,261 UK brands spent over £1m on measured media last year, with a larger portion of budgets than ever naturally allocated to digital and online channels. But with so many specialist tasks grouped under the online or digital umbrella, CMOs are increasingly finding that a larger agency isn't always the best partner to meet their demands.
If you're planning your new business strategy for 2018, you might like to download this Pearlfinders guide, which looks at some of the brands that have told our research team they're open to working with smaller independent or boutique shops.
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