PEARLFINDERS integrateS FULL media spend data
Pearlfinders has agreed a new content partnership with ebiquity to provide full media spend data on the UK’s top 2,000 brands. This information is fully integrated into our insight platform so that you can view at a glance how the senior marketers we interview are allocating their budgets, as well as using this information to focus new business resources on those whose marketing spend aligns with your capabilities.
WHERE ARE THE UK's TOP SPENDING brands ALLOCATING BUDGETS?
View the latest annual figures for media spend across each different channel for the top 2,000 UK companies. Monthly data enables you to view seasonal peaks and troughs, offering a unique perspective on how review timescales uncovered in our interviews translate to actual spend.
compare What marketers ARE sayING with what they SPEND
Each year we interview 5,000+ marketing decision-makers about spend intentions, reviews and the challenges they are facing. Now this first-hand insight is accompanied by figures on what brands are spending on each area of marketing throughout the year providing an unparalleled and essential view of the market. Next to every report we've added a breakdown of marketing spend by the company in question - quickly decide if it’s a decent prospect for you.
Search by spenD: THE BEST PROSPECTS FOR YOUR AGENCY
Clients can now accurately filter companies by how much they spend in total on marketing, or in a particular discipline. For example, you could search for all FMCG brands investing in experiential with ATL spend in excess of £1million. Or build a list of all financial services brands that are discussing reaching younger audiences and then target based on their TV ad spend.