How Pearlfinders is providing Ready with reasons to connect with key decision-makers, leading to major projects
The Client: Ready is an independent creative campaign agency, producing original and commercially successful marketing campaigns across digital, print, social and mobile.
New Business Director, Dave Corlett explains how he uses the service: “Pearlfinders is the ultimate brand and business intelligence service - simply because its insights come straight from key decision-makers and their teams.
I use it on a daily basis to discover the latest inside information from prospective clients, along with suggested actions from the Pearlfinders team to help me make the most appropriate and powerful approach."
"I'm delighted to say we've just won a major project thanks to the information in a Pearlfinders report"
"I also love the Advanced Search function, which allows me to dive deep into the huge archive of reports and contacts. This is particularly good when I'm researching new segments and sectors to target. And every Friday I make sure I check through that week's Decision-Maker Moves for interesting and actionable personnel changes."
The Results: "I have been using Pearlfinders for ten months, and it has directly contributed to several highly successful meetings during that time. I'm also delighted to say we've just won a major project thanks to the information in a Pearlfinders report.”