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PEARLFINDERS INTEGRATES FULL MEDIA SPEND DATA

PEARLFINDERS INTEGRATES FULL MEDIA SPEND DATA

"Pearlfinders has agreed a new content partnership with ebiquity to provide full media spend data on the UK’s top 2,000 brands. This information is fully integrated into our insight platform so that our clients can view at a glance how the senior marketers we interview are allocating their budgets, as well as using this information to focus new business resources on those whose marketing spend aligns with your capabilities.

Should your agency start targeting brands in Singapore?

Should your agency start targeting brands in Singapore?

From blue chips using Singapore as a hub to test and launch their products into the broader South East Asian market, to the tech start-ups and innovative challengers in the microstate seeking a global audience – there is a huge opportunity for agencies to win work.

Sector insight: Travel

Sector insight: Travel

Pearlfinders speaks to Event for its latest sector report focusing on experiential trends in the travel industry.

The Pearlfinders Global Index 2016

The Pearlfinders Global Index 2016

What are the priorities for brands in 2016? Which sectors show the most promise in terms of investing in marketing and sponsorship?

The science behind the experience

The science behind the experience

Wim Van der Bought, CEO of new experiential agency Playmaker discusses what the increase in experiential opportunities identified by Pearlfinders at the start of the year means for his business