How Pearlfinders has helped a leading talent management agency identify new partnership opportunities and conduct research on target markets.
The Client: Esportif specialise in the management of world class rugby talent – from the best emerging to established players and sporting veterans. Clients include James Haskell and Alun Wyn Jones, while commercial partners have included Cadbury, Dove, Guinness and HSBC.
Commercial & Media Manager Josh Hughes explains how he uses the Pearlfinders sales intelligence platform: “Pearlfinders has been instrumental in shaping my day-to-day commercial outreach. It’s one of the first things I log into every morning and I typically leave it open in a tab to refer to throughout the day. Pearlfinders Live is perfect for monitoring the very latest developments and partnership opportunities arising at brands. New content is uploaded regularly, and I’m able to personalise what appears in my feed based on the sectors I’m targeting and how likely the brands are to invest in rugby.”
“Pearlfinders has been instrumental in shaping my day-to-day commercial outreach.”
“One of the most valuable features for me is the Pearlfinders briefings. The deep dives into particular sectors and segments allow me to conduct research on specific sets of brands I’m looking to reach out to, and identify emerging challengers that aren’t yet on Esportif’s radar. The platform offers even coverage, so the brands featured are always different, but my personal highlights have included Energy Drinks and the Premier League Sponsorship Report.”
The Results: “Esportif have subscribed to Pearlfinders for over 5 years – I’d struggle to carry out my job as efficiently without it!”