As recently as 2015, analysts were optimistically predicting the UK gin market could be worth £1.3bn by 2020, but Diageo - whose Gordon’s brand is the market leader - claims it’s already a £1.9bn industry and forecasts it will £2bn by the end of the year. Fuelling this navy-strength growth surge is a diverse and perpetually innovating marketplace with new distilleries being set up from Cornwall to Kyoto. As the established global players pour millions into refreshing and updating their branding, packaging and product portfolio to adapt to evolving tastes, challengers are successfully carving their own niches in the marketplace, with budgets to match their ambitions.
The Pearlfinders platform provides unrivalled intelligence and contact data on every major brand investing in marketing services. In this special client briefing, we have selected and profiled 20 gin brands in the UK along with 5 tonic-makers to enhance your outreach to the segment – pinpointing the crucial developments, challenges, objectives and company information you need to connect with each of these brands.
You can download this briefing here