We have a definitive list of the top 2,000 media spenders during the first six months of 2018, which channels they prioritised, and how budgets have shifted. At the year’s half-way point, we’ve compared and contrasted the data with the corresponding period last year – and identified those brands whose spend is on the up. As you might expect, there are a number of new entrants, surprise top-spenders and sector shifts.
This guide gives you a brief overview of some of the key trends we’ve uncovered – enabling you to pinpoint hot prospects, industries and segments increasing budgets, as well as giving you a snapshot of which channels brands are prioritising. Our monthly and annual Media Spend Data – in partnership with ebiquity – is just one element of the Pearlfinders revenue generation platform, used by our clients every day to identify new prospects, enrich new business outreach and support client development initiatives.