How Pearlfinders has helped a major intercontinental rugby tournament identify brands actively seeking new sponsorship properties

The Client: Guinness PRO14 is the professional intercontinental Rugby Union tournament for clubs from Ireland, Scotland, Wales, Italy and South Africa. In addition to title sponsor Guinness, partners include Specsavers, Opta, Macron, Gilbert, Honda, The Sunday Times and ROS Nutrition. It is one of only three major professional leagues in Europe along with the English Premiership and the French Top 14 and the only league to contain elite teams from both the Northern and Southern Hemisphere.

Commercial Executive Joseph Cronin on his personal success with the platform: "I use Pearlfinders’ Sponsorship product most days to keep on top of important developments behind the scenes at potential partners, and build insight into my outreach to brands. I regularly come across information that sheds new light on brands I’m familiar with – offering new angles for my approaches – as well as making me consider fast growing or internationally expanding brands.”

"I wasn’t aware that this brand was actively searching for a sponsorship property until I read a Pearlfinders report on them - so I can trace a major deal back to this insight."

The Results: "I’ve successfully used Pearlfinders insight to help me progress deals I’m working on and to get initial conversations going. Perhaps the clearest ROI I can point to was on one of the latest partnerships we signed. I wasn’t aware that this brand was actively searching for a sponsorship property until I read a Pearlfinders report on them - so I can trace a major deal back to this insight."