For brand marketers, January typically sees a high concentration of reviews, new initiatives,  and strategic rejigging to prepare for the year ahead - you can read a few of our own predictions for 2018 here.

But what are brand-side marketers expecting? To kick off a new year in new business, we spoke to a number of top marketers at the UK and Europe's biggest marketing and sponsorship spenders - including WaitroseAXASantander , SSEGSKCobra Puma Golf and DFS - to get their take on what 2018 has in store....

Read what the UK's top marketers are predicting

Read what Europe's top sponsors are predicting