The Client: Populus is a full service research and strategy consultancy. Clients include Thames Water, ASDA, GoCompare and Heathrow. Since being founded in 2003, their goal has been to equip companies and individuals with a sophisticated understanding of their markets, audiences and brands.
Business Development Director Andrea Layyous discusses her success with Pearlfinders: "We started using the new version of Pearlfinders - having previously subscribed to the old product - about two months ago and we find the service really helpful in providing us with insight on brand challenges and decision-maker preferences, so that we can put together detailed new business introductions to help secure meetings."
"On the license we currently have a spread of users across our new business development team, and by having a mixture of job roles on the account, we can use Pearlfinders in a couple of different ways. Personally, I’ve been able to leverage the insight to put together tailored introductions to contacts I’m interested in speaking to, even if the original Pearlfinders interview has been with another contact at that brand."
"The new features and the customisable nature of the new Pearlfinders portal make it easier and quicker to find reasons to connect with brands in the sectors that we’re most interested in."
The Results: "We signed up two months ago and have already secured two meetings! We are hopeful that, with continued support from the Launch Team at Pearlfinders, the number of meetings we book will only increase."