How Pearlfinders is helping Totally Motorsport acquire and service partners in global motorsport
The Client: With clients including Unilever, Coca Cola and BP, Totally Motorsport has been involved with Formula 1 since 1994, creating cost effective brand partnerships and hospitality packages for global and UK companies.
Head of Partnerships Nazmeen Malik discusses her success with Pearlfinders: “We use Pearlfinders to start conversations with brands around sponsorship and hospitality. The service has become part of my daily routine and I read the reports when they come through first thing in the morning."
"By searching buzz words I can quickly find relevant content and I find Pearlfinders reports to be exactly the right length and including all of the essential information I need for prospecting. The service doesn’t take lots of time to use and actually saves me time because I am able to approach numerous brands efficiently by knowing who to speak to.
"The Review Diary is particularly useful in helping me approach at the right time."
The Results: "We have secured numerous meetings through the service and are currently pitching to a company we found through Pearlfinders. If successful, this would deliver a huge return on investment for us.”