HOW PEARLFINDERS HAS HELPED THE UK'S LEADING DINING CLUB TO IDENTIFY THE BEST PROSPECTS ACROSS THE HR AND MARKETING DEPARTMENTS
The client: tastecard is one of the UK's leading dining clubs, with over half a million members enjoying discounts at over 6,000 restaurants. Pearlfinders is used by its corporate sales team to help them connect with HR and marketing decision-makers.
Corporate Direct Team Leader Peter Syddall shares his team's success with Pearlfinders: "At the Dining Card Group we are now into our third year of using Pearlfinders for identifying both Marketing and HR prospects and with great success.
"In the first few months alone we returned our first year’s annual costs through opportunities generated from Pearlfinders reports."
"The support and training from Pearlfinders for new users is a huge help in making sure we make the most of the platform. The regular updates from Pearlfinders are essential and we encourage all our commercial teams to use the insight daily."
The results: "In the first few months alone we returned our first year’s annual costs through opportunities generated from Pearlfinders reports. As well as the reports, Pearlfinders is an essential platform for accurately checking company data."