How Pearlfinders has helped The Shopper Agency grow its existing client base and develop new long-term relationships
The Client: The Shopper Agency is a shopper marketing agency specialising in research, insights, brand strategy and shopper activation - both instore and online. Its impressive list of clients boasts brands including Adidas, Coca-Cola and Beats.
Head of Retail Experience Nikki Foster shares her experience of Pearlfinders: "Pearlfinders is one of the first sites that I log in to each morning. I check through all the relevant reports and make a note of any brands and individuals that we feel would be a good match for us."
"I also use the Review Diary to ensure that nothing slips through the net, and that we are contacting brands at the right times. It's a great, simple way to see what brands are looking for and what is so important to them. It's also useful to see the movers and shakers within our industry."
"It’s a great, easy way to see what brands are looking for and what is important to them."
The Results: "In the five months that we have subscribed, we've already had a number of successes as a result of contacting brands directly from identified opportunities on Pearlfinders. One of which we have ended up bringing on board as a long term relationship and have carried out over 20 different pieces of work for."