How Pearlfinders is helping one of the UK's leading performance marketing agencies to identify when their top prospects are investing
The Client: iProspect creates and delivers transformative business outcomes for some of the world's most successful brands, including Sky, Diageo, ASOS, Eurostar, Saga and Kellogg’s. The award-winning London-based team boasts 440+ experts in all areas of digital, including search, display, paid social, affiliate marketing, content, CRO, CRM, data science and consulting.
Business Development Director Scott Mair discusses his use of Pearlfinders: "We use the daily and weekly emails to keep up to speed with industry trends. Pearlfinders provides us with a real-time perspective for our prospecting and the advanced search feature enables us to quickly identify reports relevant to our solutions and focus."
"THE Recently-added media spend data has enabled us to be even more targeted"
"The service has been invaluable in helping us to build lists for target brands and contacts. We use the insight and data to run targeted campaigns to invite prospects to thought leadership events that we host every few months. The recently-added media spend data has also enabled us to be even more targeted based on key areas of spend and to identify at which points in the year brands are investing."
The results: "iProspect has been using Pearlfinders for six months and the team are all looking forward to 2018 and the insight that lies ahead."