How Pearlfinders has been helping a leading market-research agency to secure new business wins since 2015
The Client: Based out of Lake Success, NY, MSW ARS research provides market-leading research systems for brand marketers looking to evaluate, quantify and optimize the impact of advertising messages and campaigns. The agency’s client roster ranges across a number of industry sectors with sustained relationships with the world’s largest CPG brands, retailers, manufacturers and pharma companies.
Vice President of Marketing, Don Jones, describes his use of Pearlfinders: “The product has proven to be a great investment, and has helped MSW-ARS build sustained, positive dialogs with brands right at the top of our client wish-list."
"My day always begins with Pearlfinders."
"My day always begins with Pearlfinders – I’ll log in and check out the most recent reports, decision-maker moves and lists – both to identify challenges that I can use to tailor an introduction to particular brands, as well as to get a more holistic understanding of pertinent issues affecting various verticals. In that sense it has become a fundamental and core part of our business development strategy over the last few years.”
The results: “Since we signed up in 2015, the platform has helped us secure meetings across a variety of sectors and has been a contributory factor in a number of new business wins.”