How Pearlfinders has helped one of Europe's leading retail marketing agencies tailor their approach to prospects

The Client: The Valley Group is Europe’s leading retail marketing business, delivering innovative, data-driven, omni-channel solutions for some of the world’s biggest and most beloved brands and retailers.

Chief Executive Officer James Haggas says of Pearlfinders: "Everything we create at Valley is driven by our in-depth retail and shopper insights. Similarly, Pearlfinders is a key product for us in terms of delivering data and insights about potential new clients, helping us to identify key contacts and – importantly - their specific needs. It is invaluable in allowing us to tailor our approach by pinpointing the parts of our proposition that will provide prospects with the best possible results."

The Results: "Pearlfinders is an important part of our new business strategy and marketing activity. It has played a key role in striking up relationships with global brands, some of which have now resulted in significant project wins including work with a luxury car maker and a well-known sports apparel brand."

http://thevalleygroup.com/