Q1: the gyms are packed, joggers monopolise the pavements and everyone seems to be abstaining from various poisons for post-Christmas diets, dry January and Lent. As a result HR directors, caught up in the hype, are also at their most open to approaches from health & wellbeing providers.

In fact, in Q1 last year 14% of all HR budget-holders Pearlfinders interviewed were looking to invest in health & wellbeing - over twice as many as in Q4. This year we're seeing even more demand, with companies including  Mott Macdonald, Alliance Trust, AGA Rangemaster, Virgin Money, Places for People, Marathon Oil and DFS already discussing health & wellbeing requirements with us.

To maintain a healthy stream of new client wins throughout the year you need to be proactively targeting HR directors at the right companies at the right time, demonstrating a clear understanding of their objectives.

Increasingly, larger companies in sectors with lower paid employees are looking to implement health & wellbeing programmes for the first time, while firms such as  PwC and Investec are always looking for ways to raise the bar in this area as a means of attracting and retaining the best talent.

So which sectors should you be focusing on?

While the professional services sector remains a good bet for those selling premium benefits packages, we're seeing a huge increase in demand for both HR consultancy and high volume, low-cost wellbeing solutions for lower paid staff across manufacturing, retail and transport. 

Companies like Wilko, Peel Ports and Aggregate have all gone into the year focused on improving workforce issues such as staff sickness.

So which sectors should you be focusing on?

Pearlfinders clients including Punter Southall Health and Protection, Aon Hewitt, Towers Watson, PMI Health Group and Cycle Solutions use our real-time sales insights to help them win new benefits contracts every day. 

If you'd like to find out how Pearlfinders can help you, just drop me a line at:-  michael.thorne@pearlfinders.com