According to recent research from business information and insight company Pearlfinders, PROs need to focus on becoming trusted digital advisers; retail PR; female stakeholders; and the world’s most wealthy consumers.
Discussing the key findings of this year’s Pearlfinders Index, Mike Thorne, editor at Pearlfinders says:
“The most important trend to note is the increased demand from brands for external strategic counsel from PR professionals. From content strategy to online reputation, brands want a trusted advisor that will help them make the right choices in terms of comms channels and message – be it influencing fickle fashion vloggers, managing quick-to-twitter disgruntled shoppers or rebuilding the battered reputation of the financial services sector. These are three buoyant sectors, which represent significant growth opportunities for PR shops.”
You can download a copy of the full Pearlfinders Index at the bottom of this page.