According to recent research from business information and insight company Pearlfinders, PROs need to focus on becoming trusted digital advisers; retail PR; female stakeholders; and the world’s most wealthy consumers.

Discussing the key findings of this year’s Pearlfinders Index, Mike Thorne, editor at Pearlfinders says: 

“The most important trend to note is the increased demand from brands for external strategic counsel from PR professionals. From content strategy to online reputation, brands want a trusted advisor that will help them make the right choices in terms of comms channels and message – be it influencing fickle fashion vloggers, managing quick-to-twitter disgruntled shoppers or rebuilding the battered reputation of the financial services sector. These are three buoyant sectors, which represent significant growth opportunities for PR shops.”

Read the full article here

You can download a copy of the full Pearlfinders Index at the bottom of this page.