According to Pearlfinders, the newly-published Global Index 2016 has shown the second consecutive year of significant growth in demand for experiential and events, with the number of UK brands looking to invest in 2016 up 40% on last year.

The report suggests that the widespread rise in investment has been driven by a number of factors, namely sponsors increasing activation budgets and better ROI tracking techniques.

It also predicts that the scope and scale of projects will expand.

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