Asian brands are increasingly turning to international agency networks for their advertising needs rather than working with local shops, according to Pearlfinders' Global Index 2015.

"Initially, only a few global networks were able to capitalise on this demand," Mike Thorne, the firm's product director, told Campaign Asia-Pacific, "but more recently many of the big name players have established credible operations across Greater China, Singapore and Malaysia."

Read the full article in Campaign Asia-Pacific here

You can download a copy of the full Pearlfinders Index at the bottom of this page.