Pearlfinders has told Event magazine that a rising number of brands are looking to increase their use of experiential and events channels this year - a 54% lift on 2014.

The findings come ahead of the Pearlfinders Global Index 2015 being published this week, which is an analysis based on annual interviews with 10,000 marketing budget holders from across Europe, the USA and Asia, with more than 5,000 based in the UK.

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