How Pearlfinders provides the experts in immersive connections with intelligence to connect with brands they are targeting
The Client: Leading technology marketing agency, Connect Group work as strategic partners to Jaguar Land Rover, Birmingham Airport and Tarmac to develop richer, more immersive connections with their audiences.
Business Development Manager, Mark Woolaston outlines his first-hand experience of Pearlfinders: “If my desktop was a laboratory, Pearlfinders would be the first machine I’d turn on in the morning. I log in after making my coffee and leave it on throughout the day to track opportunities and insights as they arise.
With many of the brands I approach I use Pearlfinders’ insight and intelligence to help focus credentials and occasionally compose a whitepaper outlining the thought leadership that Connect possess.”
“If my desktop was a laboratory, Pearlfinders would be the first machine I’d turn on in the morning."
The Results: “Since becoming clients, we’ve used Pearlfinders insight to help us with numerous approaches. Most recently, Pearlfinders intelligence has helped us engage with a professional services firm using transferable capabilities - helping us move into a sector we have historically never worked in.”