How Pearlfinders has become a key new business resource for one of the UK’s most successful innovators in events and exhibitions
The Client: Brand Events is a successful events and exhibitions innovator. Formed in 1999, it has launched some of the UK’s most popular consumer events, including Top Gear Live.
International Commercial Manager Emily Prazer discusses how intrinsic Pearlfinders has become to her new business routine: "Having worked in a variety of business development and partnership sales roles over the last 5 years, I couldn’t imagine doing my job (as effectively at least!) without Pearlfinders. What’s striking is how the product has developed over the last few years; the interviews with senior brand decision-makers remain invaluable, but this now supported by decision-maker moves, hand-picked prospecting lists and a better data backbone than ever before."
"In a world where I’m offered tech-driven insights and data platforms on a weekly basis, it’s the human touch I love about Pearlfinders."
"I see Pearlfinders a bit like my new business assistant – it saves me time, maps a forward-looking calendar of reviews for me and sends me email reminders for brands to follow up with."