The Client: Leicester Tigers are the most successful English rugby club, a record 10 times English Champions. The club’s on-field prowess is mirrored in its commercial approach, and 5 of the partnership team use Pearlfinders daily to help the club drive revenue.
Commercial Partnerships Manager, Rob Cheeseman describes the club’s use of Pearlfinders: "Pearlfinders is a fantastic product, which for four years now has been a core element of The Tigers’ commercial operation.
From the initial research that goes into identifying new partners, to pinpointing new contacts, it’s an invaluable source of insight into a brand’s upcoming plans when it comes to sponsorship investment."
"Pearlfinders is a fantastic product, which for four years now has been a core element of The Tigers’ commercial operation"
What’s great too is the historical report archive – we regularly search for interviews Pearlfinders conducted with brands several years ago, to add historical background to our proposals."
The Results: "The service has directly contributed to many of the new partnership deals we’ve signed in recent years, and I have no doubt it will for years to come too.”