Code First Girls
HOW PEARLFINDERS IS HELPING TO SHAPE THE SALES AND MARKETING CAMPAIGNS OF A TRANSFORMATIVE E-LEARNING PLATFORM
The Client: Code First Girls is on a mission to transform tech by providing the skills, confidence, and inspiration for women and non-binaries to become kick-ass developers, data whizzes, and future tech leaders. Their community of coders, instructors, and mentors is one of the largest in the UK, having trained over 70,000 women to code for free. Code First Girls answers to the growing demand for developers by connecting top female and non-binary talent with global organisations, enabling businesses to find elite candidates whilst closing the tech gender gap.
Sherin Helmy-Bianco – Commercial Team Lead says: “Pearlfinders has been an incredibly useful tool for our team, helping us target smarter, quicker and engaging with new (and existing) partners in a more meaningful way! We look out for the daily emails each morning as there are always good quality leads the team can generate opportunities from. Being able to identify key contacts, their moves and business priorities makes our outreach that much more effective and helps build strategic relationships.”