Southampton FC
How Pearlfinders is helping one Premier League football team save time and successfully engage with potential new brand partners
The Client: Southampton Football Club is an English professional football club. It creates and delivers tailor-made commercial solutions in order to align with the corporate goals of brand partners including Virgin Media, Sportsbet.io, Monster Energy, Kingfisher, Utilita, Hummel, Vitality, and Etoro.
Tom Watson, Research & Insights Manager says: “The insights, up-to-date data and decision-maker moves on Pearlfinders give us an opportunity to research brands thoroughly before reaching out – as well as saving a great deal of time, it helps us craft bespoke introductions to decision-makers that cut through compared to the competition.
One particular feature I like is their inclusion of fast-growing, well-funded challenger brands – alongside the in-depth coverage of major Blue Chips’”.