Amaury Sport Organisation
How Pearlfinders is helping a top international sporting events organiser to build relationships on a global scale
The Client: Amaury Sport Organisation owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. A.S.O. organises 240 days of competition per year, with 90 events in 25 countries. A.S.O. is involved in 5 major sports including cycling with Le Tour de France, motor sports with the Dakar Rally, sailing with the Tour Voile, mass events with the Schneider Electric Marathon de Paris and golf with the Lacoste Ladies Open de France.
Chef de Projet Business Intelligence Pierre-Arthur May says: “For some years now, Pearlfinders’ data and insights have been an integral part of our approach to brand research at ASO. The platform has helped us to build relationships with brands on an international scale, and saves our internal teams hours of time allowing us to focus on what we do best.”